Mobile Shopping Summit 2014 (past event)
October 06 - 08, 2014
Wigwam, Litchfield Park, AZ
1-888-482-6012
Day 1
07:30 - 08:10 Continental Breakfast & Registration In The Social Hub
08:10 - 08:15 Welcome Remarks
08:15 - 08:30 Chairperson’s Opening Address
Dave Walters
North America Sales Leader, Customer Engagement SolutionsIBM Marketing Solutions
08:30 - 08:50 Opening Address: Threading The Multi-Device Needle
08:50 - 09:10 Establishing Core Omni-channel Analytics To Track Mobile Revenue & Maximize Conversion Rates Across All Digital Assets
09:10 - 09:50 Panel: Measuring Success In Mobile By Evaluating Performance Across Devices And Time
Speakers:
Andy Chu Divisional Vice President & General Manager, Mobile & Community Experiences Sears Holding Company
Danny Sullivan VP, Global Digital Experience Pizza Hut
Brett Miller Vice President of eCommerce Calvin Klein
Jessica Scheibach Sr. Manager, Mobile Apps Zillow
Evan Schwartz CEO & Founder ActionX
Andy Chu Divisional Vice President & General Manager, Mobile & Community Experiences Sears Holding Company
Danny Sullivan VP, Global Digital Experience Pizza Hut
Brett Miller Vice President of eCommerce Calvin Klein
Jessica Scheibach Sr. Manager, Mobile Apps Zillow
Evan Schwartz CEO & Founder ActionX
• Now that the attribution model has shifted drastically, learn what we have discovered so far on this multi-channel, multi-device journey
• How to size the Mobile market and the impact it is having on our eCommerce business
• How to quantify Mobile’s indirect impact & contribution to store & desktop purchases
Andy Chu
Divisional Vice President & General Manager, Mobile & Community ExperiencesSears Holding Company
09:50 - 10:00 Innovation Spotlight: 7 Ways Retailers Fail The App Engagement Test: How You Must Win The Battle For Screen Time
10:00 - 10:40 Morning Mimosas & Networking Break In The Social Hub
10:40 - 11:20 Panel: From First Click To Last Click- Overcoming The Disconnect Between Discovery And Purchase
• With platforms working hand-in-hand to drive customers to the point of sale, learn how to pinpoint the origin of that sale and ensure its conversion
• Understanding the intention of the Mobile shopper at each stage of their purchase path
11:20 - 11:30 Innovation Spotlight: Everything You Don't Know About Mobile Performance Can Slow You Down
11:30 - 11:40 Innovation Spotlight: Reducing Mobile Cart Abandonment with Marketing Automation and A.B. Testing
11:40 - 12:40 Small Group Chats
Speakers:
Mike Molitor Senior E-Commerce Vice President Kohl's
Jeremy Britton Director, Design Strategy Zazzle
Christina Augustine Head of Mobile BloomReach
Melissa Boucher UX Designer Zazzle
Melody Adhami COO Plastic Mobile
John Montgomery SVP of Project Delivery Applause
Dave Walters North America Sales Leader, Customer Engagement Solutions IBM Marketing Solutions
Joshua Schiffman Product Director, IBM Mobile Customer Engagement IBM
Mike Molitor Senior E-Commerce Vice President Kohl's
Jeremy Britton Director, Design Strategy Zazzle
Christina Augustine Head of Mobile BloomReach
Melissa Boucher UX Designer Zazzle
Melody Adhami COO Plastic Mobile
John Montgomery SVP of Project Delivery Applause
Dave Walters North America Sales Leader, Customer Engagement Solutions IBM Marketing Solutions
Joshua Schiffman Product Director, IBM Mobile Customer Engagement IBM
Small Group Chats
*Join two groups for 30mins each for the best conversations you’ll have all year!
1)Driving Engagement To Maximize Conversion
Mike Molitor, SVP, eCommerce, Kohl’s
2)Examining Unique Mobile Site Performance Metrics
Jeremy Britton, Director, Design Strategy, Zazzle
Melissa Boucher, UX Designer, Zazzle
3)A 360-Degree Approach To Mobile eCommerce Strategies
John Montgomery, SVP Project Delivery, Applause
4)Anticipating The Next Generation By Focusing Innovation On The ‘Mobile-Born’ Demographic
Christina Augustine, Head of Mobile, BloomReach
5)Stop Your Mobile Marketing: It's About the Context Not the Channel
Dan Gesser, Worldwide Sales Leader, IBM Mobile Customer Engagement, IBM
Joshua Schiffman, Product Director, IBM Mobile Customer Engagement, IBM
6)Leveraging Mobile Technology To Drive Loyalty In-Store
Melody Adhami, President & COO, Plastic Mobile
7) Mobile Commerce, The Instore Transaction & The World Beyond Mobile Payments
Robert Sprogis
Robert Sprogis
Space Available To Participate- Contact CSilverman@WBResearch.com
Dave Walters
North America Sales Leader, Customer Engagement SolutionsIBM Marketing Solutions
12:40 - 13:45 Lunch For All Attendees Sponsored By Soasta
13:45 - 13:55 Chairperson’s Afternoon Address
Dave Walters
North America Sales Leader, Customer Engagement SolutionsIBM Marketing Solutions
13:55 - 14:15 Leave The Proscribed Path & Do What You Love- Special Guest Speaker
14:15 - 14:35 The Mobile Mind Shift- Waging The Battle For Consumer’s Attention In Context- Based ‘Mobile Moments’
*Julie will be signing
copies of her new book in the Social Hub during the Afternoon Break
14:35 - 15:15 Panel: Looking Beyond Base Level Key Performance Indicators To Maximize Long Term Mobile Investment
• Understanding the trend towards rethinking KPIs outside of Traffic, Revenue & Conversion
• How to weigh these new KPIs based on form factor and measure them accurately
• How to optimize for long term engagement rather than optimize for short term revenue
15:15 - 15:25 Innovation Spotlight: Turning Mobile Engagement Possibilities Into Reality
15:25 - 16:05 Afternoon Networking Break In The Social Hub
16:05 - 16:45 Panel: Personalization- Where Are We Headed And What Makes Sense For Your Organization?
• Now that products are increasingly customizable, learn some early successes in how major brands have personalized the shopping experience too
• How to send the right message to the right person at the right time, based on analysis of past purchase history & relevancy
• How to make your customers’ life easier by designing innovative Mobile features (e.g. augmented reality)
16:45 - 17:45 Small Group Chats:
Speakers:
Julie Ask VP, eBusiness and Channel Strategy Forrester Research
Susan Preski Director of Mobile Product Development Marriott International
Ryan Gripp E-Commerce and Digital Marketing Manager H2o Plus
Jami Evans Director, Digital Marketing Anthropologie
Bryan Finney Sr. Manager, Web & Mobile Product Strategy Giant Eagle Inc
Stefan Seguin Senior Manager Customer Experience PetSmart
Julie Ask VP, eBusiness and Channel Strategy Forrester Research
Susan Preski Director of Mobile Product Development Marriott International
Ryan Gripp E-Commerce and Digital Marketing Manager H2o Plus
Jami Evans Director, Digital Marketing Anthropologie
Bryan Finney Sr. Manager, Web & Mobile Product Strategy Giant Eagle Inc
Stefan Seguin Senior Manager Customer Experience PetSmart
Small Group Chats:
*Join two groups for 30mins each for the best conversations you’ll have all year!
1) The Mobile Mind Shift- Waging The Battle For Consumer’s Attention In Context- Based ‘Mobile Moments’
Julie Ask, VP, eBusiness and Channel Strategy, Forrester Research
2) Finding The Sweetspot Between Personalization & Privacy
Ryan Gripp, Manager, eCommerce & Digital Marketing, H20 Plus
3) Early Lessons In Developing A Mobile-First Strategy
Susan Preski, Director, Mobile Products, Marriott International
4) Planning Your Shopping Trip To Augment In-Store Mode
Bryan Finney, Sr. Manager, Web & Mobile Product Strategy, Giant Eagle
5) Connecting The Mobile Consumer To The Mobile Store Associate
Stefan Seguin, Sr. Manager, Customer Experience, PetSmart
6) International Mobile Expansion- Which Countries Have We Identified As High Potential?
Jami Evans, Director, Digital Marketing, Anthropologie
