Dave Walters

North America Sales Leader, Customer Engagement Solutions
IBM Marketing Solutions

Dave Walters is a 20-year digital marketing veteran with a career split almost equally among Fortune 50 corporations, Top 5 interactive agencies and, most recently, the technology start-up world. As the final businessperson before IT, he typically sits at the intersection of business need and technical build—most often with a marketing-driven view of the world. As a product evangelist, Dave works hands-on with Silverpop customers to sharpen their marketing strategies and architect technology solutions that solve business problems. He most often works with cross-functional stakeholders to bridge the organizational gaps between marketing, IT, operations and executive management.

Check out the incredible speaker line-up to see who will be joining Dave.

Download The Latest Agenda

Day 1

Tuesday, June 10th, 2014

08:15 Chairperson’s Opening Address

11:40 Small Group Chats

Small Group Chats

*Join two groups for 30mins each for the best conversations you’ll have all year!

1)Driving Engagement To Maximize Conversion

Mike Molitor, SVP, eCommerce, Kohl’s

2)Examining Unique Mobile Site Performance Metrics

Jeremy Britton, Director, Design Strategy, Zazzle

Melissa Boucher, UX Designer, Zazzle

3)A 360-Degree Approach To Mobile eCommerce Strategies

John Montgomery, SVP Project Delivery, Applause

4)Anticipating The Next Generation By Focusing Innovation On The ‘Mobile-Born’ Demographic

Christina Augustine, Head of Mobile, BloomReach

5)Stop Your Mobile Marketing: It's About the Context Not the Channel

Dan Gesser, Worldwide Sales Leader, IBM Mobile Customer Engagement, IBM

Joshua Schiffman, Product Director, IBM Mobile Customer Engagement, IBM

6)Leveraging Mobile Technology To Drive Loyalty In-Store

Melody Adhami, President & COO, Plastic Mobile

7) Mobile Commerce, The Instore Transaction & The World Beyond Mobile Payments
Robert Sprogis

Space Available To Participate- Contact CSilverman@WBResearch.com

13:45 Chairperson’s Afternoon Address

Day 2

Thursday, July 10th, 2014

08:15 Chairperson’s Opening Address

14:00 Chairperson’s Afternoon Address

16:20 Outdoor Small Group Chats

Small Group Chats:

*Join two groups for 30mins each for the best conversations you’ll have all year!

1) Achieving Consistent Social Sign On

Jeff Hawley, Director, Customer Experience Group, Yamaha

2) Combining Mobile, Search & Social To Increase Keyword Traffic And Boost Brand Awareness

Donna Bedford, Global SEO Lead, Lenovo

3) How To Use Mobile Data To Deliver A More Engaging Message

Sol Masch, Director, Mobile Sales & Strategy, Time Inc.

4) Developing A Comprehensive Mobile Messaging Strategy

Kevin Murphy, Director, CRM, Email & Mobile, Forever 21

5) Accelerating Mobile Shopping Enablement Initiatives Through Retailer & Brand Collaboration

Art Garcia, Global Lead, Mobile Shopping, HP

6) Enhancing Customer Experience and Engagement Using Location

Dan Gesser, Worldwide Sales Leader, IBM Mobile Customer Engagement, IBM

Joshua Schiffman, Product Director, IBM Mobile Customer Engagement, IBM