Mobile Shopping Summit 2014 (past event)
October 06 - 08, 2014
Wigwam, Litchfield Park, AZ
1-888-482-6012
Jessica Scheibach
Sr. Manager, Mobile Apps
Zillow
Check out the incredible speaker line-up to see who will be joining Jessica.
Download The Latest AgendaDay 1
Tuesday, June 10th, 2014
09:10 Panel: Measuring Success In Mobile By Evaluating Performance Across Devices And Time
• Now that the attribution model has shifted drastically, learn what we have discovered so far on this multi-channel, multi-device journey
• How to size the Mobile market and the impact it is having on our eCommerce business
• How to quantify Mobile’s indirect impact & contribution to store & desktop purchases
Day 2
Thursday, July 10th, 2014
15:00 Panel: Increasing Customer Loyalty And Lifetime Value By Developing A Consistent Brand Voice Across Time
• Recognizing that customers will look beyond price and buy based on the relationship they have with your brand
• How to develop clear knowledge of who your customer is, and how to interact with them
• How to change a one-time transaction into lifetime acceptance through relevant, consistent communication