Mobile Shopping Summit 2014 (past event)
October 06 - 08, 2014
Wigwam, Litchfield Park, AZ
1-888-482-6012
Bryan Finney
Sr. Manager, Web & Mobile Product Strategy
Giant Eagle Inc
Check out the incredible speaker line-up to see who will be joining Bryan.
Download The Latest AgendaDay 1
Tuesday, June 10th, 2014
16:45 Small Group Chats:
Small Group Chats:
*Join two groups for 30mins each for the best conversations you’ll have all year!
1) The Mobile Mind Shift- Waging The Battle For Consumer’s Attention In Context- Based ‘Mobile Moments’
Julie Ask, VP, eBusiness and Channel Strategy, Forrester Research
2) Finding The Sweetspot Between Personalization & Privacy
Ryan Gripp, Manager, eCommerce & Digital Marketing, H20 Plus
3) Early Lessons In Developing A Mobile-First Strategy
Susan Preski, Director, Mobile Products, Marriott International
4) Planning Your Shopping Trip To Augment In-Store Mode
Bryan Finney, Sr. Manager, Web & Mobile Product Strategy, Giant Eagle
5) Connecting The Mobile Consumer To The Mobile Store Associate
Stefan Seguin, Sr. Manager, Customer Experience, PetSmart
6) International Mobile Expansion- Which Countries Have We Identified As High Potential?
Jami Evans, Director, Digital Marketing, Anthropologie
Day 2
Thursday, July 10th, 2014
10:40 Panel: Understanding Mobile As A Lifestyle Experience To Create Features Based On Customer Intent
• As we begin to understand Mobile as a physical experience rather than a digital transaction or website translation, put yourself in your customers’ shoes during this deep-dive discussion
• How to fit the device into the lifestyle of the customer, deploying features based on their intent
• How to enhance the intangible benefits of shopping with your brand, compared to others