Andy Chu

Divisional Vice President & General Manager, Mobile & Community Experiences
Sears Holding Company

Follow Him @andylchu

Check out the incredible speaker line-up to see who will be joining Andy.

Day 1

Tuesday, June 10th, 2014

• Now that the attribution model has shifted drastically, learn what we have discovered so far on this multi-channel, multi-device journey

• How to size the Mobile market and the impact it is having on our eCommerce business

• How to quantify Mobile’s indirect impact & contribution to store & desktop purchases