Susan Preski

Director of Mobile Product Development
Marriott International

Follow Her @MarriottIntl

Check out the incredible speaker line-up to see who will be joining Susan.

Download The Latest Agenda

Day 1

Tuesday, June 10th, 2014

10:40 Panel: From First Click To Last Click- Overcoming The Disconnect Between Discovery And Purchase

• With platforms working hand-in-hand to drive customers to the point of sale, learn how to pinpoint the origin of that sale and ensure its conversion

• Understanding the intention of the Mobile shopper at each stage of their purchase path

16:45 Small Group Chats:

Small Group Chats:

*Join two groups for 30mins each for the best conversations you’ll have all year!

1) The Mobile Mind Shift- Waging The Battle For Consumer’s Attention In Context- Based ‘Mobile Moments’

Julie Ask, VP, eBusiness and Channel Strategy, Forrester Research

2) Finding The Sweetspot Between Personalization & Privacy

Ryan Gripp, Manager, eCommerce & Digital Marketing, H20 Plus

3) Early Lessons In Developing A Mobile-First Strategy

Susan Preski, Director, Mobile Products, Marriott International

4) Planning Your Shopping Trip To Augment In-Store Mode

Bryan Finney, Sr. Manager, Web & Mobile Product Strategy, Giant Eagle

5) Connecting The Mobile Consumer To The Mobile Store Associate

Stefan Seguin, Sr. Manager, Customer Experience, PetSmart

6) International Mobile Expansion- Which Countries Have We Identified As High Potential?

Jami Evans, Director, Digital Marketing, Anthropologie