Mobile Shopping Summit 2014 (past event)
October 06 - 08, 2014
Wigwam, Litchfield Park, AZ
1-888-482-6012
Day 2
07:30 - 08:10 Continental Breakfast & Registration In The Social Hub
08:10 - 08:15 Welcome Remarks
08:15 - 08:30 Chairperson’s Opening Address
Dave Walters
North America Sales Leader, Customer Engagement SolutionsIBM Marketing Solutions
08:30 - 08:50 Why Mobile Deals Are Driving InStore Dollars
08:50 - 09:30 Panel: Location, Location, Location- Digitizing The Instore Experience
• Mobile is the glue that bonds the digital world & physical world together- Learn from 2014 pilot programs that have created an immersive experience by facilitating instore Mobile interaction
• How to analyze the path that your customer has already been down online, then personalizing the instore experience based on that path to make the sale
• How to determine relevant information to collect from your customer and use this to create targeted instore offers
09:30 - 09:45 Innovation Spotlight: Mobile Is Key To Unlocking Store Measurement
09:45 - 09:55 Innovation Spotlight: The Future of Advertising Is On Mobile- A Roadmap For A Mobile Strategy That Works
09:55 - 10:05 Mobile Shopping Live Poll Audience Survey
10:05 - 10:40 Morning Bloody Marys & Networking Break In The Social Hub
10:40 - 11:20 Panel: Understanding Mobile As A Lifestyle Experience To Create Features Based On Customer Intent
• As we begin to understand Mobile as a physical experience rather than a digital transaction or website translation, put yourself in your customers’ shoes during this deep-dive discussion
• How to fit the device into the lifestyle of the customer, deploying features based on their intent
• How to enhance the intangible benefits of shopping with your brand, compared to others
Judy Chan
Senior Manager of eCommerceLivescribe
11:20 - 11:40 WeatherFX: The Surprising Ways Weather Affects What Consumers Do, Where They Go, What They Buy & Why
11:40 - 11:50 Music & Mobility: Amping Up Your Monetization Strategy
With 80% of our monthly unique listeners coming from mobile, Pandora is a mobile first company. Join Pandora as we review where mobile revenue is trending, how to build a scalable acquisition plan on mobile, and how to use mobile marketing as the next step in boosting ROI.
11:50 - 12:50 Small Group Chats
Speakers:
Michael Georgoff VP, New Products RetailMeNot, Inc.
Jason Antony Assistant Vice President of Digital Engagement Viceroy Hotel Group
Marria Rhodriquez AVP & Digital Product Manager Wells Fargo
Shiv Agarwal Sr.Manager - Mobile Staples
Josh Van Tonder Director Product Marketing Crittercism
Sara Livingston Director, Marketer Solutions- WeatherFX The Weather Channel
Michael Georgoff VP, New Products RetailMeNot, Inc.
Jason Antony Assistant Vice President of Digital Engagement Viceroy Hotel Group
Marria Rhodriquez AVP & Digital Product Manager Wells Fargo
Shiv Agarwal Sr.Manager - Mobile Staples
Josh Van Tonder Director Product Marketing Crittercism
Sara Livingston Director, Marketer Solutions- WeatherFX The Weather Channel
Small Group Chats:
*Join two groups for 30mins each for the best conversations you’ll have all year!
1) Serving Up An Optimized Experience Across All Screens
Sara Livingston, Director Marketing, WeatherFX at Weather Co
2) WeatherFX: The Surprising Ways Weather Affects What Consumers Do, Where They Go, What They Buy & Why
Sara Livingston, Director, Marketer Solutions- WeatherFX, The Weather Channel
3) Utilizing Partnerships To Build A Broader Customer Base And Share Resource Level Of Your App Investment
Jason Antony, AVP, Digital Engagement, Viceroy Hotel Group
4) Overcoming Security Concerns To Ensure Customer Comfort In Making A Secure Mobile Purchase
Marria Rhodriquez, AVP & Digital Product Manager, Wells Fargo
5) Why Mobile Deals Are Driving InStore Dollars
Michael Georgoff, VP, New Products, RetailMeNot
6) Developing Meaningful Interaction Through Push Notification
Shiv Agarwal, Product Manager, Mobile, Staples
7) A Formula for High Performing, Highly Profitable 5 Star Apps
Josh van Tonder, Director of Product Marketing, Crittercism
Space Available To Participate
Shiv Agarwal
Sr.Manager - MobileStaples
12:50 - 14:00 Sun Terrace Lunch For All Attendees
Track A: Responsive Design & Content Optimization
14:00 - 14:10 Chairperson’s Afternoon Address
Track B: Mobile Marketing & Social Engagement
14:00 - 14:10 Chairperson’s Afternoon Address
Dave Walters
North America Sales Leader, Customer Engagement SolutionsIBM Marketing Solutions
Track A: Responsive Design & Content Optimization
14:10 - 14:30 Tried But True: How Cabela’s Is Utilizing SMS To Reach Its’ Customers
Track B: Mobile Marketing & Social Engagement
14:10 - 14:30 Success Story: Combining Search & Social To Boost Brand Awareness And Increase Keyword Traffic
Track A: Responsive Design & Content Optimization
14:30 - 14:50 Case Study: How To Use Mobile Data To Deliver A More Engaging Message
Track B: Mobile Marketing & Social Engagement
14:30 - 14:50 Best Practice Flashlight: In Achieving Consistent Social Sign On
Track A: Responsive Design & Content Optimization
14:50 - 15:00 20 Tips for High Performance Responsive Design
Track B: Mobile Marketing & Social Engagement
14:50 - 15:00 Innovation Spotlight: Coupons and Promo Codes are Yesterday’s News
Track A: Responsive Design & Content Optimization
15:00 - 15:40 Panel: Furthering Our Commitment To Responsive Design In 2015 And Beyond•Now that many of us have initiated a responsive design program, learn of the early pain points that have been commonly encountered
•For early adopters- changing existing infrastructure to fully accommodate responsive and gaining buy in from your digital teams
•For those yet to implement- How to evaluate whether or not responsive is the right move for your brand
Track B: Mobile Marketing & Social Engagement
15:00 - 15:40 Panel: Increasing Customer Loyalty And Lifetime Value By Developing A Consistent Brand Voice Across Time• Recognizing that customers will look beyond price and buy based on the relationship they have with your brand
• How to develop clear knowledge of who your customer is, and how to interact with them
• How to change a one-time transaction into lifetime acceptance through relevant, consistent communication
15:40 - 16:20 Afternoon Networking Break In The Social Hub
16:20 - 17:20 Outdoor Small Group Chats
Speakers:
Kevin Murphy Director of Business Intelligence and Customer Relationship Management Forever 21
Donna Bedford Global Sr. Manager, Digital, Mobile & SEO Lenovo
Jeff Hawley Director of Customer Experience Group Yamaha Corporation of America
Sol Masch Director, Mobile Sales & Strategy, Time Inc. Time Inc
Art Garcia Global Mobile Marketing Manager HP.com
Dave Walters North America Sales Leader, Customer Engagement Solutions IBM Marketing Solutions
Joshua Schiffman Product Director, IBM Mobile Customer Engagement IBM
Kevin Murphy Director of Business Intelligence and Customer Relationship Management Forever 21
Donna Bedford Global Sr. Manager, Digital, Mobile & SEO Lenovo
Jeff Hawley Director of Customer Experience Group Yamaha Corporation of America
Sol Masch Director, Mobile Sales & Strategy, Time Inc. Time Inc
Art Garcia Global Mobile Marketing Manager HP.com
Dave Walters North America Sales Leader, Customer Engagement Solutions IBM Marketing Solutions
Joshua Schiffman Product Director, IBM Mobile Customer Engagement IBM
Small Group Chats:
*Join two groups for 30mins each for the best conversations you’ll have all year!
1) Achieving Consistent Social Sign On
Jeff Hawley, Director, Customer Experience Group, Yamaha
2) Combining Mobile, Search & Social To Increase Keyword Traffic And Boost Brand Awareness
Donna Bedford, Global SEO Lead, Lenovo
3) How To Use Mobile Data To Deliver A More Engaging Message
Sol Masch, Director, Mobile Sales & Strategy, Time Inc.
4) Developing A Comprehensive Mobile Messaging Strategy
Kevin Murphy, Director, CRM, Email & Mobile, Forever 21
5) Accelerating Mobile Shopping Enablement Initiatives Through Retailer & Brand Collaboration
Art Garcia, Global Lead, Mobile Shopping, HP
6) Enhancing Customer Experience and Engagement Using Location
Dan Gesser, Worldwide Sales Leader, IBM Mobile Customer Engagement, IBM
Joshua Schiffman, Product Director, IBM Mobile Customer Engagement, IBM
Kevin Murphy
Director of Business Intelligence and Customer Relationship ManagementForever 21
Dave Walters
North America Sales Leader, Customer Engagement SolutionsIBM Marketing Solutions
