Mobile Shopping Summit 2014 (past event)
October 06 - 08, 2014
Wigwam, Litchfield Park, AZ
1-888-482-6012
Dennis Mulato
Director, Global eCommerce
Wyndham Worldwide
Check out the incredible speaker line-up to see who will be joining Dennis.
Download The Latest AgendaDay 1
Tuesday, June 10th, 2014
14:35 Panel: Looking Beyond Base Level Key Performance Indicators To Maximize Long Term Mobile Investment
• Understanding the trend towards rethinking KPIs outside of Traffic, Revenue & Conversion
• How to weigh these new KPIs based on form factor and measure them accurately
• How to optimize for long term engagement rather than optimize for short term revenue