Brian Wilson

Director, Product Management
Westfield

Follow Him @WestfieldLabs

Check out the incredible speaker line-up to see who will be joining Brian.

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Day 2

Thursday, July 10th, 2014

08:50 Panel: Location, Location, Location- Digitizing The Instore Experience

• Mobile is the glue that bonds the digital world & physical world together- Learn from 2014 pilot programs that have created an immersive experience by facilitating instore Mobile interaction

• How to analyze the path that your customer has already been down online, then personalizing the instore experience based on that path to make the sale

• How to determine relevant information to collect from your customer and use this to create targeted instore offers