Mobile Shopping Summit 2014 (past event)
October 06 - 08, 2014
Wigwam, Litchfield Park, AZ
1-888-482-6012
Ryan McGuire
Director, CRM & Digital Campaign Management
Luxottica
Check out the incredible speaker line-up to see who will be joining Ryan.
Download The Latest AgendaDay 2
Thursday, July 10th, 2014
10:40 Panel: Understanding Mobile As A Lifestyle Experience To Create Features Based On Customer Intent
• As we begin to understand Mobile as a physical experience rather than a digital transaction or website translation, put yourself in your customers’ shoes during this deep-dive discussion
• How to fit the device into the lifestyle of the customer, deploying features based on their intent
• How to enhance the intangible benefits of shopping with your brand, compared to others